Judy Chan, director of product marketing, Urban Airship, believes that customer loyalty is at a crossroads.
Urban Airship’s The State of Mobile Wallet Marketing survey−a 2016 study of 2,000 consumers in the U.S. and U.K.−reveals that loyalty cards are the No. 1 most requested application of mobile wallet passes.
In fact, 67 percent of consumers want to use mobile wallets to keep track of loyalty benefits, ridding themselves of unnecessary cards and taking advantage of added mobile convenience. What’s more....