Dickey’s Turns Mobile Gaming into Loyalty Rewards

Dickey’s Barbecue Pit is adding a new way for barbecue fans to earn rewards—by playing games. With nearly 30% of the brand’s online orders now coming through the Dickey’s mobile app, the company has launched three interactive mini games exclusively for Big Yellow Cup Rewards members. Developed with the Spark Adriatic team, the games give members another reason to engage with the app while earning loyalty points toward future purchases. 

Rewards members can play one randomized game each day: the Big Yellow Cup Flip Challenge, where players try to land Dickey’s iconic cup upright; Memory, a timed Dickey’s-themed card-matching game; or Catcher, where players build a barbecue sandwich by catching falling ingredients. Members earn points just for playing and can earn up to 30 loyalty points each week by successfully completing all three weekly challenges. The games add another layer to Big Yellow Cup Rewards, which already gives members 10 points for every dollar spent, along with exclusive offers, personalized perks and freebies. 

Why it matters: 

• Gamification creates another reason to open the app beyond simply placing an order. 

• Rewarding everyday engagement can help Dickey’s deepen relationships with its most loyal customers and encourage repeat visits. 

• The launch shows how restaurant brands can make loyalty programs more interactive, connecting digital entertainment directly with rewards that drive customers back to the brand. 

Learn more here.