Loyalty360 Reads: Victoria’s Secret Leverages Data-Driven Marketing to Attract New Shoppers, Lowe’s Provides $8M in Funding for Technical Colleges, and Consumers Question Value of Rewards Programs

Victoria’s Secret Accelerates Growth Through Smarter Digital Marketing  Victoria’s Secret is seeing strong momentum as it continues to invest in digital marketing, customer insights, and personalized shopping experiences, as Zacks notes. By using data-driven strategies to better understand how customers discover and engage with its brands, the retailer has improved customer acquisition, strengthened loyalty, and increased marketing efficiency. Combined with consistent experiences across stores and digital channels, these....