Starbucks Enters the Metaverse
Starbucks announced the launch of Starbucks Odyssey: a Web3 experience where Starbucks Rewards members can buy and trade collectible limited-edition NFTs to unlock new rewards benefits and complete interactive activities to earn the NFT digital badges. The metaverse experience will not require users to use any special equipment and can be entered through the Starbucks Rewards app. Users also don’t need to have a crypto wallet to purchase the collectible NFTs.
Badges will be assigned points....