Loyalty360 Reads: PepsiCo Partners with Silverstone to Ramp Up Immersive Experiences, Wienermobile Celebrates 90 Years as Iconic Marketing Tool, and Weigel’s Rewards Customers for In-Person Visits

PepsiCo Shifts Sponsorship into High Gear at Silverstone  PepsiCo is expanding its presence in live sports and entertainment through a new five-year partnership with Silverstone that will put Pepsi, Doritos and Gatorade at the center of the fan experience, as Retail Gazette reports. As Silverstone’s official soft drinks and snacks partner, PepsiCo plans to stage six major experiential activations each year across events such as the Formula 1 British Grand Prix, British MotoGP, and ....