Programs
Ford Revamps Customer Loyalty Points Program
Ford has unveiled FordPass Rewards, an app-based loyalty program that awards points for spending money on vehicle maintenance. “Our old program worked, but it didn’t have the reach, flexibility ,and engagement from our brand to make it successful,” says Jason Sprawka, Ford’s Director of US Customer Experience. “The dealers made this program better. They challenged us to redesign it so that it was more customer-centric.”
Customer....