Burger King Tests Loyalty Program As Part Of Digital Push
CNBC says that Burger King is testing a loyalty program in five U.S. markets as part of a broader push into expanding the digital experience for customers.
The network says the Restaurant Brands International chain is the latest restaurant chain to look to rewards programs as a way to drive sales. The introduction of Burger King’s Royal Perks test follows an announcement from archrival McDonald’s on Wednesday that it’s entering the next phase of its own loyalty....