Since it launched the Rewards for Good loyalty program in February 2014, AARP has enjoyed considerable success accompanied by high customer engagement levels. The program isn’t your typical spend-and-get program, but focuses squarely on engagement.
It was a way for AARP to marry the act of rewarding customers with the company’s overarching social mission. For Nataki Edwards, Vice President of Digital Strategy and Operations at AARP, the nation’s largest membership organization for people age 50 and older, one....