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Digital innovation, evolving its loyalty program and providing a memorable customer experience comprise the key ingredients to Papa John’s mission to ensure and sustain brand loyalty.
Loyalty360 caught up with Robert Thompson, senior vice president, global marketing, Papa John’s, to learn more about the company’s ongoing and relentless pursuit of digital excellence and brand advocacy.
Can you talk about how the Papa Rewards loyalty program has evolved and what behavioral changes company officials have seen during that time?
Thompson: Papa John’s was the first national pizza brand to launch a nationwide digital rewards program—Papa Rewards. Since inception in 2010, Papa John’s loyal customers could enroll in the loyalty program to earn points with each purchase. At launch, customers could earn one point for every $5 spent online and when customers reached 25 points, they could receive a free 3-topping pizza. The program offerings have evolved over the years to include more than just pizza. Members can receive birthday rewards, and for a limited time in February and March, rewards members could receive bonus points and double points with special promo codes. Now, with the most recent updates, Papa Rewards members have even more product options.
Papa John’s is no stranger to industry firsts in the digital realm:
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