To answer that provocative question, Loyalty360 reached out to DataCandy president and CEO Lorne Schwartz.
For years, it seemed, mobile was a burgeoning topic among loyalty marketers, but few wanted to dive in head first. Now, within the past year or two, it seemingly has exploded. What do you think triggered this explosion in mobile customer engagement?
Schwartz: Consumers demanded it. Consumers are becoming bored and disengaged with run-of-the-mill loyalty programs that ignore obvious technology advancements such as mobile....