Like most everything else today, omnichannel loyalty is evolving rapidly.
Customers are engaging with brands on various platforms, channels, and devices, which requires loyalty marketers to provide seamless experiences at every access point.
Loyalty360 talked to Rion Haber, Director of Marketing for bLoyal, about the keys to a successful omnichannel loyalty program, and what makes it unique.
What are the keys to providing a successful omnichannel loyalty program?
Haber: Omnichannel loyalty is composed of three....