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Customer-centric is a common term among loyalty marketers. Now, thanks to Adidas, we have something known as “consumer-obsessed” that is a corporate mindset that paves the way toward brand loyalty.
During the company’s May 4 first-quarter earnings call, Adidas CEO Hebert Hainer discussed this key business model.
“The momentum our brands are enjoying today is a direct consequence of our new consumer-obsessed mindset, which after the implementation of brand leadership, is not only fully reflected in our....
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