Working to restore brand loyalty is, apparently, not a quick fix. Chipotle is still experiencing fallout from an E. coli outbreak earlier this year that affected almost 60 people who ate at the massively popular burrito chain.
Following a temporary loyalty program launched during the summer (Chiptopia), Chipotle co-CEO Steve Ells was optimistic about the brand’s turnaround efforts. But, after the company’s Oct. 25 third-quarter financial results were announced, it’s clear that brand officials have a lot of work to do.
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