Best Western’s Loyalty Program Success Based on Voice of the Customer
LISTEN TO THIS ARTICLE
0:00 / 0:00

Dorothy Dowling, senior vice president and chief marketing officer for Best Western Hotels & Resorts, is very proud of the company’s Best Western Rewards loyalty program that has earned several accolades in recent years. Most recently, Best Western Rewards was ranked among the top five hotel loyalty programs by U.S. News & World Report’s 2017 list of Best Hotel Rewards Programs. For the fifth consecutive year, the program has received this coveted recognition for the tremendous value it brings to the program’s....

Recent Content