Ian Andersen

For many brands, recognizing that a loyalty program needs to evolve is the easy part. The harder challenge is determining what that evolution should look like, and how to execute it without introducing unnecessary complexity or...Read More

Loyalty programs have long been a cornerstone of customer engagement, but many brands are now facing a critical inflection point. As consumer expectations shift, economic pressures mount, and technology capabilities expand; the traditional...Read More

Across industries, loyalty programs are being tested by economic realities that make it difficult to deliver the same value members once enjoyed. Airlines are raising redemption thresholds, hotel chains are shifting to dynamic pricing, and...Read More