Lauren Sutherland

Every November, the retail calendar hits its loudest note. Black Friday and Cyber Monday (BFCM) unleash a torrent of promotions, doorbusters, and discounts that dominate inboxes, social feeds, and shopping carts. The choreography is familiar...Read More

As the first generation of true digital natives, Gen Z (ages 13–28) is reshaping what customer loyalty means. They don’t just expect programs to reward transactions; they want experiences that reflect their values, identities, and...Read More

As consumer expectations for value, convenience, and personalization continue to rise, loyalty programs must evolve to stay relevant. One increasingly strategic way brands meet those demands is through brand-to-brand partnerships. These alliances...Read More

Contributors This feature was developed with insights from:  Katie Cassidy, AVP, Strategic Consulting at Kobie Marketing Michelle Sequeira Yee, VP Consulting at Bond Brand Loyalty Katie Berndt, Vice President – Strategy ...Read More

The Industry Perspectives series from Loyalty360 gathers insights from leaders in customer loyalty technology and consulting to give you a bird’s eye view of what is happening today and the best practices that will prepare you for tomorrow...Read More