Katie Cassidy

Part Two of this Supplier Perspectives series turns the focus from loyalty strategy to loyalty execution. In travel, the true test of loyalty isn’t how a program is designed, it’s how consistently it shows...Read More

Travel loyalty programs are being redefined by how travelers engage with them in real time. Points, tiers, and long-term accumulation still matter, but are no longer enough on their own. Today’s travelers evaluate loyalty...Read More

Contributors This feature was developed with insights from:  Katie Cassidy, AVP, Strategic Consulting at Kobie Marketing Michelle Sequeira Yee, VP Consulting at Bond Brand Loyalty Katie Berndt, Vice President – Strategy ...Read More