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Len Covello

CTO
Engage People

Len Covello is the Chief Technology Officer at Engage People Inc., where he leads the company’s long-term technology strategy and drives innovation across the loyalty and payments landscape. A recognized thought leader in the industry, Len plays a central role in advancing solutions that connect loyalty programs with real-time commerce experiences.

Len’s expertise spans web-based application design and development, with a strong focus on user experience and process automation across complex business environments.

He is a member of the Forbes Technology Council, a key member of the Engage executive leadership team, and serves on the company’s Board of Directors.

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Value Add: How Brands are Using AI to Make Loyalty Programs More Meaningful and Measurable

  • July 14 2026
  • Resource: Loyalty360 Supplier Member Insights

During a panel discussion on the state of customer loyalty at the Loyalty Expo, leaders from top technology providers, including Engage People, Response Labs, and Salesforce, discussed how loyalty programs are evolving and the growing role AI is...Read More

The Biggest Challenges in Customer Loyalty Today | Leaders in Customer Loyalty: Industry Perspectives

  • October 14 2025
  • Resource: Loyalty360 Supplier Member Insights

In this latest episode of Leaders in Customer Loyalty, Loyalty360 continues the Industry Perspectives series, bringing together a diverse group of experts to address one powerful question: What is the biggest challenge you’re seeing in...Read More

What Makes You Loyal to a Brand? | Leaders in Customer Loyalty: Industry Perspectives

  • October 07 2025
  • Resource: Loyalty360 Supplier Member Insights

Welcome to a special edition of Leaders in Customer Loyalty, presented by Loyalty360 – The Association for Customer Loyalty. In this new Industry Perspectives series, leading consultants, agencies, and technology...Read More

Industry Perspectives: Audience Segmentation for Engaging High Value Customers

  • January 28 2025
  • Resource: Loyalty360 Supplier Member Insights

The Industry Perspectives series from Loyalty360 gathers insights from leaders in customer loyalty technology and consulting to give you a bird’s eye view of what is happening today and the best practices that will prepare you for tomorrow...Read More