Kim Welther

The loyalty landscape for 2024 has been perceived as a challenging environment for many brands. Concerns about the economy combined with the ever-increasing high expectations of customers have fostered a climate in which many brands seek to...Read More

Loyalty360 met with Kim Welther, Vice President and General Manager, CRM & Loyalty at Baesman, to discuss how brands are reimagining their loyalty programs, emerging technologies, and the importance of adapting to changing customer needs...Read More

Baesman is a customer loyalty technology provider and agency that helps brands better understand their customers and offers support as they build more personalized relationships with them. Baesman has a diverse portfolio of clients, several...Read More

All brands experience issues. How these brands respond determines the impact those issues have on customer loyalty. The speed, quality, and transparency of the response can turn a frustrating situation into a positive customer experience...Read More

Over the past 18 months, many brands say that their loyalty and engagement practices were put to the test as their customer’s shopping habits and expectations changed. Those brands which had strong loyalty and engagement efforts point to...Read More

When it comes to tier management in loyalty and rewards programs, Cheetah Digital’s Jon Siegal says the whole idea here is — to drive people to do certain behaviors and move up that hierarchy. “You become the most valued...Read More

Kim Welther has but one bit of advice that she shares with her clients: always become your customer. As the Vice President of Marketing Strategy at Baesman, she encourages brands to duplicate as much as they can what the customer is going through...Read More

Baesman started as a printing company when Richard Baesman founded it in 1952, but it has become much more than that. It is now a force in CRM and loyalty and helps brands understand its customers and figure out their best strategy to engage...Read More

At the end of the day, CRM principles are at the heart of customer loyalty success.   Loyalty360 explored the topic of CRM tactics and customer loyalty with some executives at Baesman Insights & Marketing.  As much as the loyalty...Read More