Mark Johnson

When Nikki Rasmussen looks at her annual advertising and marketing budget each year, the Director of Digital Marketing for Fuzzy’s Taco Shop knows the most productive efforts aren’t in the spreadsheet. “I like to say, the best...Read More

When Tyler Baesman received a letter from his car dealership asking him to lease another car when his current lease expired, he was a decidedly underwhelmed. The president of Baesman — which assists clients in building and nurturing...Read More

Stuart Foster is the President of Automotive and Affinity of Hagerty, an automotive enthusiast brand offering integrated membership products and programs. Based in Traverse City, Michigan, the company has over 1,600 employees in the U.S., Canada...Read More

Imagine having 275 interactions with your automobile insurer each year. For many, that would be a tad too much, but for members of Hagerty Drivers Club, it feels just about right. Hagerty is an automotive enthusiast brand offering integrated...Read More

Jimmy Budnik is Vice President of CRM for Overstock, which took home two awards at the 2020 Loyalty360 awards. They received a Gold in the Employee Engagement and Impact category and a Silver in the Technology and Trends category. Loyalty360 CEO...Read More

Ask anyone at Overstock to describe a loyal customer, and you will a different answer from just about anyone you meet. “There are debates in our building about what the word means on any given day,” says Jimmy Budnik, the Vice...Read More

Katie Petru is the Director of Communications and Community, and Mike Templeton is the Director of Loyalty and Digital Marketing at Casey’s, which has more than 2,300 convenience stores in the Midwestern and Southern United States...Read More

Michelle Wildenauer had just sat down in her seat on a Delta flight — her first in over a year since the pandemic began — when an attendant stopped by to chat. “She said, ‘Welcome back, Ms. Wildenauer — we see this...Read More

There once was a time when brands like Casey’s earned the name “convenience store” because they were fast with their service and always quick with a smile. As times have changed, other retailers soon caught up to the ease and...Read More

Lillian Murphy is the Vice President of Customer Experience and Loyalty at Red Lobster, the world's largest seafood restaurant company with over 700 locations. Loyalty360 CEO Mark Johnson spoke with Murphy about the Red Lobster Rewards...Read More