Luke Russell

Officials for Dunkin’ Brands, the parent company of Dunkin’ Donuts and Baskin-Robbins, have big plans for Dunkin’ Donuts in the next two years. Customer loyalty is abound at Dunkin’ Donuts and plans call for 1,000 new...Read More

This is the age of the consumer. In essence, consumers now dictate to brands how they should operate if customer loyalty is the ultimate goal.   Loyalty360 talked to Martin Hood, Senior Vice President of Channel Sales for Virtual Incentives...Read More

Impactful personalization is a lofty goal for every loyalty marketer, and this includes online video as well.   Content personalization is an integral component of an engaging customer experience. As technical barriers are disappearing...Read More

Officials at Chico’s want more of their customers to experience their brand and share their feelings about why they are loyal and why they are devoted advocates. This week Chico’s launched its #HowBoldAreYou campaign, which seeks to...Read More

That notion of forming a loyalty community is a great opportunity for marketers, but there are various moving parts attached to it.   Loyalty360 talked to Carlos Dunlap-Beard, VP of Loyalty Solutions at Snipp, about this theme and what...Read More

In the past, officials at HuHot Mongolian Grill had segmented loyalty program members based on total number of visits. But, they sought a solution that would allow them to target their “least likely” visitors.   As a result...Read More

During the tail end of Subway’s 60-second broadcast ad called, “Anthem,” which debuted during NBC’s evening coverage of the Winter Olympics on Feb. 15, the final two captions read: “In life and in food, don’t...Read More

Since its launch in mid-2015, the Plenti coalition loyalty program has received a fair amount of press throughout the loyalty industry. Billed as the first coalition loyalty program in the U.S., Plenti has recently endured difficult times as...Read More

Better World Books has a unique mission, one that can impact people around the globe. Company officials collect and sell books online to donate books and fund literacy initiatives worldwide.   Social and environmental responsibility are at...Read More

Despite the fact that technology drives a considerable portion of brand dynamics and perception, loyalty marketers realize that success boils down to the human element, effectively engaging their employees that, ultimately, impacts and strengthens...Read More