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Like most automobile manufacturers, Daimler has its own financial services company. The Chief Operations Manager for Daimler Financial Services Mexico is Marcos Czacki who, as such, oversees customer experience and collections activities along...Read More

Founded in 1985, California Pizza Kitchen has become an iconic pizza chain, both through its restaurants as well as its grocery division. Even the most successful brands, though, need a rebranding from time to time. Loylaty360 catches up with...Read More

Though it is not the only public radio network, NPR is certainly the best known, thanks in large part to drive-time programs like Morning Edition and All Things Considered, as well as Wait, Wait…Don’t Tell Me, Fresh Air, Snap...Read More

In Part One of our Q and A with Andrea Riley, CMO for Ally, the discussion focused on how the company built everything, including social engagement, from the ground up. In Part Two, Riley talks about creating alignment, data analytics, measurement...Read More

Dale Renner, founder and CEO of RedPoint Global, doesn’t care much for titles in the world of loyalty marketing, such as Chief Digital Officer or Chief Marketing Officer. “It’s challenging in a large enterprise where we create...Read More

Ally began in 2008 as a unique financial institution with both an online bank and a deeply rooted auto finance division.  The company has evolved since then to become a full service digital financial services company offering online banking...Read More

After looking closely at its customer experience efforts recently, Capital One decided to insource many of its loyalty marketing functions, while expanding partnerships with other consumer-facing companies. The changes also included new mobile...Read More

With nine brands under its umbrella, including Fannie May, as well as Harry & David, 1-800-Flowers.com wants customers to have a multi-brand experience. Across the nine nameplates are two loyalty programs: Celebrations Rewards, a points-based...Read More

When the Denver Broncos were founded in 1960 as one of the eight charter members of the then new American Football League, phones were still wired to the wall, TVs were large pieces of furniture, and computers took up whole rooms.   Fast...Read More

When we last spoke to says Klaus Werner, he was head of e-commerce for Lowes Foods, the regional grocery chain based in Winston-Salem, North Carolina. Recently, he joined Lowes parent Alex Lee Inc., which is also a wholesale distributor serving...Read More