As the first truly digital-native generation, and the most racially and ethnically diverse, Gen Z presents brands with a unique challenge when it comes to engagement. It is a generation that prioritizes authenticity and simplicity, but also identity, sustainability, and community.
Brands are moving quickly to build relationships with these younger consumers because the opportunity it presents is undeniable: Gen Z makes up a quarter of the global population and is expected to control $12 trillion in spending by 2030 — making it the wealthiest generation in history.
In this Executive Perspectives, Loyalty360 brings together insights from loyalty and marketing leaders across industries to explore the strategies and tactics that brands are using to connect with Gen Z. Featuring perspectives from leaders at Publix Super Markets, Inc., Noodles & Company, Applebee’s, IHOP, Portillo’s, DIRECTV, Virginia Lottery, Fleet Feet, Bath & Body Works, Scooter's Coffee, and Merz Aesthetics, the report examines:
- How brands are redesigning their loyalty programs with a focus on simplicity and increased personalization
- Why it's critical for brands to deliver a seamless omnichannel experience to meet Gen Z where they shop
- The importance that gamification plays in maintaining engagement with Gen Z
- The way younger consumers are interested in brands that reflect their worldview, and how brands are responding
- The challenges that brands face connecting with Gen Z as their interests can shift rapidly
About Executive Perspectives
Loyalty360 Executive Perspectives brings together senior customer loyalty and customer experience leaders from leading brands to answer the same strategic question on one of today's most important customer loyalty topics. By analyzing their responses, Loyalty360 identifies the common themes, differing viewpoints, and practical insights that help organizations benchmark their thinking, validate their strategies, and learn how peers are addressing shared challenges.
Download the report to learn how leading brands are updating and enhancing their loyalty programs to build deeper connections with a new generation of consumers.