TIBCO Software Inc. (NASDAQ: TIBX) today announced the latest version of its unified marketing platform, TIBCO Loyalty Lab® Reward 13.2. With this release, marketers can further utilize mobile channels to engage customers at precisely the right time.
"This release enhances the differentiated value we create for our customers enabling relevant, contextualized engagement via their preferred channels," says Matt Elders, vice president, TIBCO Loyalty Lab. "Further integrating mobile takes the advantages of mashing data at rest....