To borrow a lexiconic phrase from the world of college basketball, in the hospitality world, companies have to focus on the customer experience to “survive and advance.”
For Preferred Hotels officials, they view customer experience as the No.1 focal point that attracts and retains consumers to the brand.
Loyalty360 spoke with Michelle Woodley, executive vice president, Preferred Hotels & Resorts, to learn more about the company’s view on customer experience.
“We launched the iPrefer points-based loyalty....