More Points of Entry Raise the Level of Customer Experience Buying Digital, Plastic Gift Cards

A new survey from CashStar explored consumer attitudes about the customer experience angle of  purchasing plastic and digital gift cards in a report titled, “Gift Cards Through the Eyes of  the Consumer.” Partnering with Libran Research and Consulting, CashStar polled more than 800 online shoppers of places like Sephora, Best Buy, Starbucks, The Home Depot, and The Cheesecake Factory. Loyalty360 caught up with Gerry Gilbert, Vice President, Product, CashStar to learn more about the survey results.   What....