Key takeaways:
Marriott franchise owners are challenging the economics of the Marriott Bonvoy program.
Owners argue they bear redemption costs while Marriott benefits disproportionately from co-branded credit card revenue.
Owners are demanding more transparency and revenue sharing.
A growing number of Marriott hotel owners are calling for changes to the company’s Marriott Bonvoy loyalty program, arguing that the financial benefits generated by the program are not....