Loyalty360 Reads: Yum Brands Makes Loyalty Bigger Part of Growth Strategy at Taco Bell and KFC, First Federal Launches Virtual Bank, and Warby Parker’s Brick-and-Mortar Strategy Pays Off
LISTEN TO THIS ARTICLE
0:00 / 0:00

Yum Brands Puts Loyalty at the Center of Taco Bell and KFC Growth  As Yum Brands sharpens its focus on Taco Bell and KFC following its move to offload Pizza Hut, customer loyalty is emerging as a bigger piece of the growth strategy, as Restaurant Business reports. The company plans to strengthen its digital relationships with consumers by making loyalty experiences more personalized and useful. Taco Bell, where digital sales now account for 47% of the business, is preparing a Q3 app redesign aimed at improving menu discovery, order....

close
close
Next Suggested Article

Recent Content