Lowe’s is expanding its connection to soccer fans with a new loyalty-member campaign called “Epically More Messi,” built around its partnership with Lionel Messi.
The promotion gives members of MyLowe’s Rewards and MyLowe’s Pro Rewards exclusive access to a limited-edition 10-foot lighted outdoor inflatable featuring the global soccer icon. Designed to turn homes into match-day gathering spots, the inflatable will be available online beginning May 18 through a members-only shopping experience, with....