Personalized video has been a serious topic of discussion among loyalty marketers for quite some time. But, for many of those marketers, the decision to pull the switch on personalized video has been a difficult one.
Chris Hall, vice president of customer engagement solutions for Pitney Bowes, talked to Loyalty360 about this compelling topic.
“Video has never been so accessible,” Hall explained. “Desktops, laptops, tablets, and smartphones have created an ‘always on’ society. Screens are popping up....