A complex confluence of forces is accelerating, according to Cassie Boutelle, vice president, loyalty products, global retail payments/product management, at FIS Global.
During her session, “The Loyalty Effect,” at this month’s 10th annual Loyalty Expo, Boutelle said that creating new redemption opportunities at the point-of-sale is revolutionizing the way consumers are engaging with their payment card issuers and retailers.
“Turning rewards points into a new spendable currency creates a win-win for all players....