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Benchmark the World's Leading Loyalty Programs

Explore 2,500+ loyalty programs across 20 industries and see how leading brands engage, reward, and retain their customers. Compare program structures, earning and redemption methods, tiers, benefits, and more to uncover competitive insights and new ideas for your loyalty strategy.

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Loyalty Program Research Dashboard

A live benchmark of the Loyalty360 customer loyalty program database — earning & redemption mechanics, tiers, technology partners and public disclosure across every tracked brand.

Portfolio composition

Industry mix & feature adoption

What these programs are, and which mechanics they share

Programs by industry

Share of the database by vertical

Loyalty feature adoption

Programs offering each mechanic
Transparency & technology

Public disclosure & platform landscape

How complete each vertical's records are, and who powers the programs

Public data completeness

Average share of key attributes recorded, by industry
Program lifecycle

Records by year

Programs by the year the loyalty program launched
LOYALTY PROGRAM DATABASE

Program-by-program detail

Filter, search, customize columns, or click a column heading to sort

Compare programs: or tick up to 3 companies in the list below.

PROGRAM COMPARISON

Compare Loyalty Programs Side by Side

  1. 1
    Choose up to 3 programs Search and select the programs you want to compare.
  2. 2
    View side-by-side comparison See how they stack up across key loyalty program features.
  3. 3
    Find the right program insights Identify strengths, differences, and opportunities.