Marriott is in the process of redefining value, brand loyalty and the entire customer experience. It is a significant undertaking, but one that speaks to the dire need for brands across all industries to evolve right alongside the rapidly changing consumer behaviors, habits and expectations.
 
Many traditional business practices and longstanding marketing strategies are no longer relevant. What consumers want, need and, perhaps most importantly, what they find meaningful now requires brands to elevate their customer....

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