In this Issue

PAST ISSUES
  • Best Business Practices
  • July 11, 2018
Creating Harmonized Experiences That Drive Loyalty for Life
  • Chris Norton

You’re researching and planning your next family vacation to Disney World in Orlando, FL.  A few days later, you receive an email with an offer from the same brand of hotels near “Lego World” in California as you recently filled out a direct mail piece indicating you&rsquo...

  • Online Exclusives
  • July 02, 2018
Loyalty Within PADI Goes Beyond Tradition
  • Skip Tate

It didn’t take long after arriving in Iraq for Juan Gonzales to begin to feel the effects. The Marine Corps sergeant was part of a company would perform convoy security missions or search for IEDs, and the anxiety created by not knowing who might be around the next corner or what might...

  • Best Business Practices
  • July 02, 2018
Taking Your Customer Service from Cost Center to Profit Center
  • John Larson

How many times has one of your customers approached you with an issue or a problem?  For instance, “I purchased this product from you and it does not work.” Or, “I thought this product had feature X, but I found out it doesn’t and I want to return it.” Or...

  • Online Exclusives
  • July 02, 2018
Global Hotel Alliance Focuses on Experiences for Guests
  • Skip Tate

The sounds from Bali’s rainforest dominate the senses—birdsongs, the rush of the Ayung River cutting through the valley far below. Trees extend to the horizon. The humid air is momentarily lifted by the breeze that works its way through the thin shade curtains wrapped around the...

  • Technology, Trends & Rewards
  • July 02, 2018
Opening the Gates: Adding Value through the Democratization of Travel Loyalty Programs
  • Phil Seward, SVP Loyalty Strategy

Travel loyalty programs have historically focused primarily on high-value individuals that bring in a lot of revenue – but that doesn’t mean that a lower-value member today won’t become a high value one in the years to come. It’s essential that travel and hospitality...

  • Online Exclusives
  • July 02, 2018
Dunkin's Local Feel Yields Big Results
  • Chris Brosey

When Chad asked Cassie Jo to be his girlfriend in 2015, he did it with a Dunkin’ Donuts vanilla long john donut. In 2016, when Chad proposed to Cassie Jo, it was with a donut wedding ring. Okay the second part isn’t true at all. It was with a gorgeous diamond wedding ring. However...

  • Featured Columnist
  • July 02, 2018
Understanding a Consumer's Retailer of Choice and What Drives Their Loyalty
  • Mike Oberle

For each retail category (apparel, shoes, electronics etc.), consumers have many choices when deciding where to make their purchase. Clearly things like price, quality and variety come into play, but as marketers, it’s important to understand why consumers choose the brands they do. And...

  • Best Business Practices
  • July 02, 2018
Customer Loyalty that Stands the Test of Time
  • Laurie Meek

Consumer shopping habits and loyalty programs have transformed since they first burst onto the scene in the 1990’s. No longer a simple punch card approach, loyalty has morphed into a sophisticated mechanism for collecting customer data to enable personalized marketing and a one-on-one...

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Loyaty Management Print Magazine

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Volume 11 Number 1 | First Quarter 2018

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Volume 10 Number 4 | Q4 2017

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Volume 10 Number 3 | Summer 2017

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