In this Issue

PAST ISSUES
  • Executive Insights
  • May 01, 2018
Drive Brand Loyalty Through Data-driven Email Creative
  • Lauren Gentile

Access to data is becoming more prevelant, and as a result the creative experience is evolving. Marketers are moving away from subjective instinct to scientific insights that inform every stage of the creative process from planning to execution. A recent Epsilon study, found that 80% of consumers...

  • Best Business Practices
  • May 01, 2018
6 Customer Loyalty Tactics to Increase Retention and Acquisition

The cost of acquiring a new customer can range from five to seven times the expense of keeping an existing one. However, an estimated 44% of brands focus on acquisition rather than retention. Acquisition strategies often include investment in expensive advertising...

  • State of the Industry
  • May 01, 2018
The Paradox of Innovating in Retention: The Unsexy Can Make You Sexy
  • Kate Baumgart Hogenson

The key innovations in customer retention today are not necessarily bleeding edge new strategies or technologies, but enhancements and well-imagined reinterpretations of classic marketing techniques: subscription, curation and re-ordering. Subscription is both the latest trend and something that...

  • Technology, Trends & Rewards
  • May 01, 2018
Increasing Foot Traffic and Sales through Multi-Channel Loyalty
  • Ann Olinger

Already a leader in its region for brick-and-mortar hockey equipment sales, B&R Sports wanted to offer customers an online shopping experience while growing its retail footprint. With ecommerce slated to launch in August 2018, B&R has already seen an increase in brick-and-mortar foot...

  • State of the Industry
  • May 01, 2018
Loyalty’s Bright Future
  • Brad Macdonald

I’m sure most of us remember the movie “Back to the Future part 2”, where Marty McFly is transported 30 years into the future to the year 2015.  You may also recall the, futuristic gadgets that were predicted in the film, including flying cars, hover-boards, self-tying...

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Volume 10 Number 4 | Q4 2017

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Volume 10 Number 3 | Summer 2017

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Second Quarter 2016

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