In this Issue

PAST ISSUES
  • Featured Columnist
  • September 05, 2018
Is Experience the Next Evolution of Loyalty Strategies?
  • Barry Kirk, Maritz

Loyalty used to be easy.   Your CEO would decide one day that improving customer retention was suddenly a priority.  Your CMO would respond, “I agree. What we need is a loyalty program.” Your CFO would say, “If we do this right, it should actually drive more revenue....

  • Best Business Practices
  • September 04, 2018
The Future of Loyalty - Discovering the Value of Your Customers
  • Rick Wetzel, Epsilon

In business we are always looking for the next best thing. I’m sure every marketer can relate. But to truly discover and unfold the next best thing, we need to focus on the customer, their wants, needs and emotions. For marketers, the next best thing might be as simple as an individual...

  • State of the Industry
  • September 04, 2018
The Future of Loyalty Rewards Programs as Customers Grow Increasingly Concerned about Privacy and Security
  • By Ray Clopton, CEO and President of Wilbur

Consumer privacy and security are becoming increasingly serious issues when it comes to loyalty rewards programs. More customers are worried that loyalty cards could compromise their cyber security by opening them up to identity theft or a data breach, or that their personal information could be...

  • Technology, Trends & Rewards
  • September 04, 2018
Using The Lockscreen to Build a Mobile-First Loyalty Program
  • Robert Seo, CEO Buzzvil U.S.

Many brands insist on sticking to the same paths to build customer loyalty, regardless of efficacy. They’re sending weekly email deals, offering loyalty and rewards cards and providing coupons. Now, with the continued proliferation of smartphones across the globe, more advertising dollars...

  • Best Business Practices
  • September 04, 2018
5 Retail Strategies That ‘Sizzled’ This Summer
  • Mary Ann Charlton, Epsilon

With summer coming to an end, marketers should reflect on their successes of the season and identify areas of opportunity to plan ahead for the upcoming holiday season and beyond. The National Retail Federation forecasts that retail sales will increase between 3.8% and 4.4% in 2018 Indicating...

  • Online Exclusives
  • September 04, 2018
PetSmart Unites Pet Parents with Lasting Value
  • Mark Johnson, Loyalty360

PetSmart Unites Pet Parents with Lasting Value There has been an enormous shift in the humanization of pets as their place in a household has evolved from simply being a pet to becoming a member of the family. PetSmart, the world’s largest specialty pet retailer of solutions and services...

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Loyaty Management Print Magazine

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Volume 11 Number 1 | First Quarter 2018

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Volume 10 Number 4 | Q4 2017

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Volume 10 Number 3 | Summer 2017

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