In this Issue

PAST ISSUES
  • Online Exclusives
  • November 01, 2018
Virgin Group Rises From Humble Origins and Commits to Customer Loyalty
  • Loyalty360 Editorial Staff

Though many consumers probably don’t know it, the Virgin Group is not one company. It’s over 60 businesses worldwide. Among these are the group’s well-known airline, Virgin Atlantic, as well as its communications brand, Virgin Mobile, and its travel and leisure companies...

  • Best Business Practices
  • November 01, 2018
Understanding What Creates an Emotional Connection with Your Donors – It Goes Beyond The NFP
  • Heather Schichtel, Account Director, NFP, Epsilon

Holiday giving is emotional. Consumers scour the Internet on Cyber Monday for the perfect gift to wrap carefully under the tree waiting in anticipation as gifts are opened; “Do they like it? Did I pick well?” Consumers like to feel good about their purchases, especially during the...

  • Featured Columnist
  • November 01, 2018
Emotional Loyalty Scoring: Research to know what drives YOUR customers
  • Kate Baumgart Hogenson and Sarah Queller, Ph.D, Kobie Marketing

In this world of price transparency and competition, why should consumers choose your brand? They can easily pick up their phones and find the lowest price for sirloin steak, a car or a vacation. Yet, some customers will consistently choose the same airline, hotel, or retailer even when their...

  • Online Exclusives
  • November 01, 2018
McDonald’s Canada Hopes to Utilize New Technology to Stay Ahead of the Curve
  • Loyalty360 Editorial Staff

While people all over the world communicate differently, everyone understands the significance of McDonald’s hailing golden arches. The company started in 1948 as a single-location, family-owned restaurant, and 70 years later it has become a global empire synonymous with rapid service and...

  • Best Business Practices
  • November 01, 2018
5 Ways a Point of Sale System Can Increase Customer Loyalty
  • Kasey Cover, FasTrax Solutions

Ask any retailer what a Point-of-Sale (POS) system is and they’ll most likely tell you it’s the central component of their business. A combination of software and hardware, your POS system is so much more than a cash register, it’s the main hub where everything comes together...

  • State of the Industry
  • November 01, 2018
Personalization is out. Contextualization is in.
  • Tim Crank, Epsilon

Personalization strategies have evolved, and as my colleague recently shared in his blog post, communications have shifted from 1:1 (a messaging strategy that’s ‘generically personalized’ with promotional offers) to 1:You (a holistic customer experience strategy that’s...

additional info

 

Article Proposal

Do you have research, case studies or expert knowledge on topics related to the consumer experience, loyalty and engagement marketing? Would you like to share your insights, observations and ideas with other Loyalty Management readers?

LEARN MORE

Media Kit

Looking for readership information, deadlines, or article/advertising specs? Click here to find our latest media kit.

LEARN MORE

SUBSCRIPTION

Interested in purchasing a Loyalty Management Magazine subscription or signing up for Loyalty360 email newsletters?

LEARN MORE

Loyaty Management Print Magazine

img

Volume 11 Number 1 | First Quarter 2018

VIEW PDF
 
img

Volume 10 Number 4 | Q4 2017

VIEW PDF
 
img

Volume 10 Number 3 | Summer 2017

VIEW PDF
 
LEARN MORE