In this Issue

PAST ISSUES
  • Technology, Trends & Rewards
  • October 02, 2017
Creating More Relevant Customer Experiences: The New Role of Interactive Video

Customers today take a vastly different journey in their product purchases than in past years. As more than 70% of the decision-making process is often completed online before a buyer even contacts a sales person, power has shifted to the consumer. As a result, firms struggle to adopt techniques...

  • Executive Insights
  • October 02, 2017
A Fireside Chat with Three Experts in Loyalty and Engagement

HelloWorld works with top consumer brands on structured loyalty programs, as well as those that want to encourage loyalty as an outcome, but do not have a formal program. In an era where loyalty has moved past a traditional points-based approach, read on as our experts discuss the latest trends...

  • Technology, Trends & Rewards
  • October 02, 2017
Leveraging Gamification to Increase Customer Engagement

Consumers today have endless choices in the brands they choose to buy from, the channels they engage in and the loyalty programs they are a part of. Customers now expect more than just value, convenience and simplicity from their preferred loyalty programs and brands must do more to set...

  • Featured Columnist
  • October 02, 2017
Owning the Customer Relationship Even When It’s Not Your Storefront

State lotteries are a huge business. In 2015, U.S. lottery sales totaled $73.8 billion (USD). Canadian sales reached $9.1 billion (CAD). Considering there are only 52 total lotteries in North America, that is impressive revenue generation by a select group.    Yet lotteries face...

  • Best Business Practices
  • October 02, 2017
Engage or Lose Best Customers During the Holiday Season

Holiday is a period of disruption.  Every brand holds their cards close to their chests until the last moment, hoping to seize market share from competitors.  And the more dire their financial situations, the more likely they are to take risks and disrupt the status quo.  While...

  • Online Exclusives
  • October 02, 2017
Nutrisystem Adapts to Customer Changes to Strengthen Brand Loyalty

In this time of heightened consumer expectations, loyalty marketers are always cognizant of changing customer behavior. Adapting to those changes effectively and seamlessly is an ongoing and arduous challenge. Loyalty360 talked to Nutrisystem CMO Keira Krausz about this crucial point.There is a...

  • State of the Industry
  • October 02, 2017
App Downloads Losing Momentum to Messaging in Customer Engagement Race

With the rapid use of mobile devices, brands have been utilizing different communication techniques to reach their customers. Within the past decade, apps have been developed by brands to increase customer interactions, but a few of their efforts may not be paying off. Consumers have been losing...

  • Featured Columnist
  • October 02, 2017
Trending in Loyalty – How the Internet of Things Increases Consumer Engagement

In my last article, I discussed what’s trending in loyalty with a focus on the importance of being able to identify and recognize your brands most loyal customers regardless of the channel they choose in which to engage. A key component of building and sustaining customer relationships for...

  • Online Exclusives
  • October 02, 2017
IBM Redefines Customer Engagement in the Cognitive Era

Every touch point is an opportunity to engage customers. Maria Winans is CMO for IBM Watson Customer Engagement. She is responsible for managing all aspects of global marketing, strategy, and execution for solutions that enable business leaders in Marketing, Commerce, and Supply Chain...

  • Technology, Trends & Rewards
  • October 02, 2017
Using Bots to Build Customer Loyalty
  • Dave Campbell , LogMeIn

It can be argued that nearly every company today is a customer service company. Whether you are selling a product or service, something that costs $5,000 or $5, your company will succeed or fail based on customer loyalty. Yet, in the face of emerging technologies and shifting customer...

  • Online Exclusives
  • October 02, 2017
Relaunched Loyalty Program Focuses on New Benefits, Promotions at Choice Hotels
  • Jim Tierney, Loyalty360

Since Choice Hotels relaunched its Choice Privileges loyalty program in early 2016, officials have focused on spreading the word on their new benefits, coupled with timely promotions. One such promotion, which started Aug. 31 and continues through Nov. 11, allows loyalty program members to earn...

  • Featured Columnist
  • October 02, 2017
Your Marketing Worked! Or It Didn’t…

I don’t know how your marketing meetings go, but in my line of work I spend time with clients discussing results. The meetings go something like this:  Finance: How did the last email campaign work out?  Marketing: We had 500,000 impressions and a click thru rate of 1...

  • Best Business Practices
  • October 02, 2017
Nurturing Near-prime Customers to Evolve into Prime Ones

Retail establishments routinely fight to win over the best customers. Those with expendable funds and/or a willingness to use credit to buy products from them. While its challenging, those that build the right customer experience have found loyalty in a very price conscious market. Companies like...

  • Online Exclusives
  • October 02, 2017
AdRoll Leverages CX-related Initiatives that Drive and Deliver Targeted Messaging

AdRoll is a leading performance marketing platform with more than 35,000 clients worldwide. Its suite of high-performance tools works across devices, helping businesses attract, convert, and grow their customers. The company is home to the world’s largest opt-in advertiser data co-op, the...

  • Best Business Practices
  • October 02, 2017
How Much is Too Much? Determining the Optimal Customer Contact Frequency

Since the early days of marketing, marketers have struggled with determining the optimum amount of customer contact. Too much and you risk oversaturating your customers and degrading brand equity. Too little and you risk under serving their needs or leaving money on the table.   At its...

  • Technology, Trends & Rewards
  • October 02, 2017
CodeBroker Survey Reveals Why Consumers Distrust Retail Loyalty Programs

CodeBroker recently conducted an online survey to study how consumers feel about their existing retail loyalty programs. Data was showing a downswing in usage, and we wanted to learn why consumers were feeling frustrated. For the survey we only stipulated that participants be at least 18 years of...

  • Featured Columnist
  • October 02, 2017
Unlock the Value of your Customer Data
  • Antje Helfrich & Jonathan Nolis , Lenati

Business leaders across Marketing, Operations and IT agree on the need to collect, store, and connect customer data – from transactional data to survey feedback and social data. They are sold on the idea that this will enable great customer experiences, drive digital engagement, and lead to...

  • Featured Columnist
  • October 02, 2017
Customer Experience – What’s Next?

It’s taken a while, but over the last few years, customer experience has hit the mainstream – and for good reason. Furthermore, organizations have realized the value a Voice of the Customer (VoC) program plays in delivering insights into the customer experience so more structured...

  • Best Business Practices
  • October 02, 2017
3 Ways to Step Up Your Restaurant’s Loyalty Game

When executed correctly, restaurant loyalty reward programs have been proven to increase average tickets sales, dining room traffic and repeat visits. The art of racking up points to claim future savings has become a comfortable formality for customers, and most are willing to join a loyalty...

additional info

 

Article Proposal

Do you have research, case studies or expert knowledge on topics related to the consumer experience, loyalty and engagement marketing? Would you like to share your insights, observations and ideas with other Loyalty Management readers?

LEARN MORE

Media Kit

Looking for readership information, deadlines, or article/advertising specs? Click here to find our latest media kit.

LEARN MORE

SUBSCRIPTION

Interested in purchasing a Loyalty Management Magazine subscription or signing up for Loyalty360 email newsletters?

LEARN MORE

Loyaty Management Print Magazine

img

Volume 10 Number 1 | Winter 2017

VIEW PDF
 
img

Volume 10 Number 2 | Winter 2017

VIEW PDF
 
img

Second Quarter 2016

VIEW PDF
 
LEARN MORE