In this Issue

PAST ISSUES
  • State of the Industry
  • December 01, 2017
The Two Biggest Marketing Gaps To Overcome and Find Customer Experience Success
  • Anjali Yakkundi

Your marketing department is facing more challenges than ever before and it all boils down to two main areas: Brand Experience & Marketing Operations.  No. 1:  The Brand Experience Problem As a modern marketer, you have more on your plate than ever before. In the past, you were...

  • Executive Insights
  • December 01, 2017
The Road to Customer Loyalty Isn’t on a Journey Map – It’s in the Trees
  • Jeff Hassemer

It’s time to change the paradigm. For the past decade, we’ve been using linear journey maps and list-based email automation that try to control the customer journey and create the best experience possible. Seemed pretty good for a while; a lot of loyalty marketers pinned their hopes...

  • Online Exclusives
  • December 01, 2017
Moosejaw CEO: A Loyalty Program Must be Transparent and Easy to Understand

Transparency and ease of use are two undeniable characteristics of a solid and successful loyalty program, according to Moosejaw President and CEO Eoin Comerford. Outdoor sporting goods and apparel merchant Moosejaw is known for its solid messaging, interactive and energetic marketing, not...

  • Online Exclusives
  • December 01, 2017
Virtual Toy Tour Feature Adds to Customer Engagement at Fat Brain Toys

Fat Brain Toys is a Nebraska-based manufacturer and retailer of educational toys and games. The company was founded by husband and wife, Mark and Karen Carson, from the basement of their home in 2002. In the fall of 2002, then 10-year-old Adam Carson received a magnetic building toy called...

  • State of the Industry
  • December 01, 2017
Are Your Loyalty Members Loyal?
  • The DataCandy Team

Most retailers and restaurants operating a loyalty program probably respond with a ‘Yes.’ Because if a consumer is interested in joining your loyalty program, then they intend to use it, right? With the average U.S. household being enrolled in more than 18 customer loyalty programs...

  • Online Exclusives
  • December 01, 2017
New Customer Insights Pave Way Toward Expanded Brand Loyalty at CraftWorks Restaurants and Breweries

Officials at CraftWorks Restaurants and Breweries, Inc., the nation’s leading operator and franchisor of brewery and craft beer-focused full-service dining restaurants with more than 200 owned, franchised, and licensed locations across 40 states in the U.S. and license locations in...

  • Executive Insights
  • December 01, 2017
The Art Of Personal Connection
  • Sarah Lewthwaite

Movio’s Managing Director for EMEA, Sarah Lewthwaite, recently had the opportunity to sit down with Hoss Ghonouie, Director of Marketing for Everyman Cinemas in the UK, to discuss their recently relaunched loyalty program. Extending their distinct brand identity and theater experience to an...

  • State of the Industry
  • December 01, 2017
With 2018 Approaching, You Need to Ask: Is Your Loyalty Program Ready for GDPR?
  • Jill Goldworn

Gaining customer trust over the long term is a critical component of a successful Loyalty Program strategy. Implementation of GDPR requirements is coming fast and its impact will be significant, and Loyalty Providers need to be ready in advance of the May 25th, 2018 deadline to meet the...

  • Technology, Trends & Rewards
  • December 01, 2017
How a Crash Course in Behavioral Economics Can Boost Consumer Loyalty
  • Michela Baxter

Loyalty marketers take note: behavioral economics may be key to driving engagement with your program. Richard Thaler recently won the Nobel Prize for his work in behavioral economics on theories like irrational actors, the hot hand fallacy, and nudge theory. At first glance, this might not mean...

  • Best Business Practices
  • December 01, 2017
How to Recognize Brand Ambassadors
  • Dagmara Duniec

Companies very often ask the question “how can loyal customers be turned into brand ambassadors?” But what if a company already has brand ambassadors, without even knowing that they exist or what their opinions are? What if these people are really spontaneously engaged without any...

  • Technology, Trends & Rewards
  • December 01, 2017
4 Changes We Can Expect for the Future of Rewards
  • The Virtual Incentives Team

For companies to be successful now and in the future, they must be one step ahead of what their customers need, want and demand. And the same is true for creating an engaging rewards and incentives program. We must dive deeper into how consumers view rewards and what they are looking to receive...

  • Best Business Practices
  • December 01, 2017
Do You Really Know Your Diner?
  • Laura Lucido & Jean-Yves Sabot

Long gone are the days when consumers dined only at their local restaurant to get a home cooked meal. In the past, consumers would choose establishments where “everyone knew their name” and they could enjoy a leisurely, social meal at a seat that seemed to be perpetually reserved for...

  • Featured Columnist
  • December 01, 2017
The Right Message. The Right Time. The Right Channel.
  • Tad Fordyce

Evolving consumer attitudes, desires and technology preferences make it critical for marketers to know how to engage their customers in compelling and authentic ways. In my recent featured columns, I discussed two key trends that loyalty marketers have embraced: brand recognition &ndash...

  • Featured Columnist
  • December 01, 2017
Part 2: Outtakes from the Loyalty "Blooper Reel" That Will Have You Calling for "Take Two"
  • The Snipp Team

Note: This article is part of a continuing series from Snipp. Click here to read part one! Loyalty is the watchword for brands: how to build it, how to sustain it, how to monetize it. We all know the value of loyal customers, and companies now spend billions each year incentivizing them to stick...

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Loyaty Management Print Magazine

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Volume 10 Number 1 | Winter 2017

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Volume 10 Number 2 | Winter 2017

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Second Quarter 2016

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