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Supplier-Contributed Blogs

The Rise of the “Continuous Client”: Why Enterprise Customers Must Adapt to AI‑Speed Delivery

Rob Tedesco Sudarshan Vig Brenna Stein, Bounteous , Bounteous | August 24 2026

For years, enterprise software delivery followed a predictable pattern: gather requirements, prioritize features, wait for engineering, review the output, repeat. The process wasn’t always.

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How Agentic Commerce Is Reshaping Food Service

Ashley Dammeyer, Bounteous , Bounteous | August 13 2026

The way people order food is changing beneath the surface, not in a single dramatic moment, but through the accumulating weight of behavioral shifts. We see it in the app user who expects their.

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Scaling Agent Value Is an Organizational Problem, Not a Technology One

Martin Young, Bounteous , Bounteous | August 05 2026

We see a fairly consistent gap between clients who are driving scaled value with AI agents and those who are seeing moderate efficiency gains. And though the technology matters, the difference is.

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Retail’s AI Reality: From Experimentation to Execution

Jen Spofford, Bounteous , Bounteous | July 27 2026

Retail and consumer goods are grappling with the opportunities and impact of mass consumer adoption of AI in 2026, and every industry conference is offering packed agendas of AI-related topics.

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AI‑Enabled Marketing: Beyond Today’s Limitations

Andrew Purviance, Bounteous , Bounteous | April 15 2026

AI has quickly moved from experimentation to expectation in marketing organizations. Yet, as many teams have discovered, adopting AI tools alone isn’t enough to deliver meaningful business.

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AI Is Transforming CDPs Into Growth Engines

Scott Wiese, Bounteous , Bounteous | February 05 2026

Many years ago, one of the earliest Bounteous-led CDP implementations for a retail client revealed just how far customer data technology had advanced beyond traditional marketing data marts (MDMs.

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Why Some CDP Projects Fizzle Out After Go‑Live

Scott Wiese, Bounteous , Bounteous | January 28 2026

Customer Data Platforms (CDPs) promise more personalized experiences, better data management, and unified customer insights. But over the years, I’ve had the chance to work with quite a few.

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AI Decisioning Will Change Everything in Marketing (But Not the Way You Think)

Jonathan Weber, Bounteous , Bounteous | January 15 2026

AI is poised to transform marketing, although not in the way most people expect. The biggest breakthroughs won’t come from flashy generative demos or headline-grabbing tools. The real shift.

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How Gen Z is Using Digital to Change Sports Fandom (Straight from Gen Z)

Cierra Gee, Bounteous , Bounteous | January 08 2026

Sports fandom isn’t dead – it's just different. To Gen Z, being a fan doesn’t mean sitting in front of a TV and learning chants anymore. They're still deeply connected to.

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AI Is Transforming CDPs Into Growth Engines

Scott Wiese, Bounteous , Bounteous | December 30 2025

Many years ago, one of the earliest Bounteous-led CDP implementations for a retail client revealed just how far customer data technology had advanced beyond traditional marketing data marts (MDMs.

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How to Measure AI Overview and AI Tool Impact on Your Website

Malcolm Busari, Bounteous , Bounteous | November 20 2025

AI tools like Google’s AI Overviews and ChatGPT are rapidly changing how users find and engage with content online. For digital teams, that shift creates new challenges – how do you.

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The Benefits of Federated CDPs: Balancing Flexibility, Scale, and Cost

Jonathan Weber, Bounteous , Bounteous | November 13 2025

In recent months, we’ve noticed that conversations with clients around Federated Customer Data Platforms (CDPs) have intensified, particularly in highly regulated industries such as.

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