All marketers face the challenge of adapting to changing consumer expectations and behaviors, regardless of industry. But Eric Creel, Loyalty Program Manager at shoe retailer Journeys, notes that this challenge can be especially tricky to navigate in his industry.
“In a weird way, I'd say one of the biggest challenges is also one of the things that I find the most interesting, and that’s how shoe retail is very much driven by trends and what's hot in the moment....