How Global Hotel Alliance Emphasizes Customer Loyalty and Customer-centricity

Global Hotel Alliance is always in tune with its loyalty marketing efforts, from its loyalty program to its laser customer-centric approach, and to leveraging insights from its Voice of the Customer program. Kristi Gole, Director of Loyalty Marketing for Global Hotel Alliance, sat down with Loyalty360 and discussed in depth these crucial customer loyalty areas. How does GHA use Customer Insights/Voice of the Customer in its loyalty marketing efforts? Gole: For direct customer....