New research from mePrism, a start-up focused on helping consumers take control over their data, paints a picture of an American population aware that its personal data is being sold for profit but confused about what is being sold and for how much.
This lack of understanding, combined with upcoming personal data regulation such as the CCPA and CPRA, presents a perfect storm for brand trust—brands unable to deliver against consumer demands for transparency are missing out on an emerging loyalty channel as consumers increasingly....