NCR Looks to Magnify Customer Loyalty at Rutter’s Farm Stores
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NCR Corp. officials know a little something about magnifying customer loyalty. Its latest partnership is with Rutter’s Farm Stores, which traces its roots back 269 years to 1747, making it the oldest vertically-integrated food company in the United States. Rutter’s is widely recognized as an industry leader in food service, innovative technology, and customer service. Most convenience store patrons simply fuel their cars and go. And while retailers generate a large percentage of revenue from fuel sales, they remain....

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