McDonald’s Looks Ahead to Strategic Plan to Attract Enhanced Brand Loyalty
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McDonald’s has spent the past two years transforming its business, making it more customer-friendly and flexible to meet today’s digital demands from consumers. CFO Kevin Ozan talked about how the company is transforming and making inroads through enhanced customer engagement and customer experience at the RBC 2017 Consumer & Retail Conference. “Steve (CEO Easterbrook) and I got came in at the beginning of 2015 and the last couple of years we’re about getting the right organization structure in place, the....

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