Panera Updates Sip Club with Monthly Drink Limit Starting in August
Key takeaways:
Panera is rebranding its Unlimited Sip Club as MyPanera + Sip Club and capping members at 30 self-service beverages per month.
Subscription pricing remains unchanged, with members still receiving perks like eligible free delivery and birthday rewards.
The update is one of several planned changes as Panera revamps its loyalty program under its broader business transformation strategy.
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