Intuit Mailchimp, in collaboration with behavioral insights firm Canvas8, has released a comprehensive global report titled The New E-Commerce Calendar, which redefines the traditional retail calendar by highlighting the importance of personal, cultural, and community-driven moments in shaping consumer behavior.
Based on a survey of over 9,000 shoppers across 13 countries and insights from six retail and behavioral science experts, the report reveals that 78% of the moments influencing shopping decisions are not driven by....