Investing in the overall customer experience is an integral part of a brand’s ongoing success and paves the way to strengthening consumer relationships.
At Denny’s, that overarching theme has served the customers and company officials quite well.
John Dillon, SVP and CMO of Denny’s, talked to Loyalty360 about what he considers to be the brand’s most underrated element connected to customer engagement/customer experience.
“I think many people−especially those who may not have had an opportunity to....