As we head into 2023, brands are looking to experts to determine how to invest in customer loyalty effectively. Loyalty360 recently released their State of Customer Loyalty Report for 2023 and we asked Brierley — who designs and optimizes loyalty and engagement solutions — to provide their insights into what trends they expect to see this year.
Mark Johnson, CEO of Loyalty360, spoke with Don Smith, Executive Vice President and Chief Consulting Officer for Brierley about how to leverage customer data to effectively drive....