Customer loyalty is leveraged in various ways by many different brands. At Rack Room Shoes, customer loyalty is used in a variety of ways to strengthen consumer relationships and to build brand loyalty.
Aimia is Rack Room Shoes’ loyalty platform provider for the latter’s Rack Room Shoes Rewards loyalty program.
Paul Voss, CRM Director, Rack Room Shoes, talked to Loyalty360 about how customer loyalty is used to impact the overall customer experience.
How has Rack Room used loyalty to learn more about its customers and....