Three years ago, Jeremie Leroyer, who was then the CEO of AIRTAG, told Loyalty360 that smartphones would revolutionize the future of mobile shopping.
“We think smartphones will change drastically the way people shop in the future,” Leroyer told Loyalty360 in November 2013. “Our vision is more about changing the way people shop in stores. We think it will drive more loyalty and provide new services and new experiences.”
Leroyer’s prescience regarding customer engagement via smartphones was spot on....