CIBC Touts Customer Engagement Impact of Messaging for Facebook Messenger
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Officials at CIBC (Canadian Imperial Bank of Commerce) always are seeking new ways to augment the customer experience through technology, and they believe that extending virtual agents to Facebook Messaging makes sense. Messaging for Facebook Messenger is touted as a first-of-its-kind solution that enables businesses to integrate both automated and live agent assistance within Facebook Messenger. For the first time, businesses can anticipate a customer’s true intent and determine in real-time whether to offer automated assistance....

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