New Methodology For Marketers Seeking Recessionary Solutions Measures Consumers’ Subconscious Responses Across Eight Dimensions to Brands, Products, Packaging, In-Store Displays, Advertising, and Customer Service
BERKELEY, Calif., July 6—As the economy sputters, the brain seeks relief in what the world’s leading neuromarketing company has identified as “little moments of luxury.” This finding lies at the core of the new Luxury Perceptual Framework that NeuroFocus has developed.
In an interview....