Theater owners can look to patrons aged 50 and over for true customer loyalty, according to a new study released by AARP.
More than 30 percent of all visits by moviegoers were made by 50-plus adults, the study shows. The study was conducted by marketing data analytics firm Movio on behalf of AARP.
“The 50-plus Moviegoer, An Industry Segment That Should Not Be Ignored” found that mid-life and older cinema-goers—in particular, those ages 50 and older—are a powerful force at the box office. The 50-plus....