The secret is out: The global marketers attached to the animated film, The Secret Life of Pets, are sitting pretty after an opening weekend that saw the film pull in $103.2 million.
Global customer engagement never got so good for the following brands:
McDonald’s
The Secret Life of Pets will take over McDonald's restaurants worldwide with two custom animated television spots and an awesome Happy Meal campaign, including The Secret Life of Pets plush premiums and fun in-restaurant décor globally. ....